appears that Sony can do no right. With the widely publicised news
that Sony music CDs are infecting customers' computers with security-hole-inducing
spyware, Sony have now launched a campaign to perhaps claw (buy) back a bit of credibility
in the form of Graffiti.
Sony Graffiti ads have been spotted in
and other cities targeted in the campaign include
, according to Sony spokeswoman Molly Smith. Reportedly Sony commissioned the world
famous Tats Cru to put them up. The original
ads based on artwork commissioned by Sony's ad agency, features a collection of dizzy-eyed
urban kids playing with the PSP as if it were a skateboard, a paddle or a rocking
horse, but doesn't include the word Sony or PSP anywhere.
Sony isn't the
first corporation to use graffiti and stencils to market its products. In 2001, IBM
more than $120,000 in fines and clean-up costs after its advertising agency spray-painted
Linux advertisements on the cities' sidewalks.
Unlike IBM, however,
Sony says it's paying businesses and building owners for the right to graffiti their
Casa Maria was
paid $100 for two weeks' use of its wall, according to co-owner Mario Arana.
for Sony, in
, the ads have received a backlash from local graffiti artists who have defaced
them or added comments like "Get out of my city," and the word "Fony".
For more info goto: Wooster
Collective or Wired.com