Sony Graffiti Ads Backlash

It appears that Sony can do no right. With the widely publicised news that Sony music CDs are infecting customers' computers with security-hole-inducing spyware, Sony have now launched a campaign to perhaps claw (buy) back a bit of credibility in the form of Graffiti.

The Sony Graffiti ads have been spotted in San Francisco and other cities targeted in the campaign include New York , Chicago , Atlanta , Philadelphia , Los Angeles and Miami , according to Sony spokeswoman Molly Smith. Reportedly Sony commissioned the world famous Tats Cru to put them up. The original ads based on artwork commissioned by Sony's ad agency, features a collection of dizzy-eyed urban kids playing with the PSP as if it were a skateboard, a paddle or a rocking horse, but doesn't include the word Sony or PSP anywhere.

Sony isn't the first corporation to use graffiti and stencils to market its products. In 2001, IBM paid Chicago and San Francisco more than $120,000 in fines and clean-up costs after its advertising agency spray-painted Linux advertisements on the cities' sidewalks.

Unlike IBM, however, Sony says it's paying businesses and building owners for the right to graffiti their walls.

Casa Maria was paid $100 for two weeks' use of its wall, according to co-owner Mario Arana.

Unfortunately for Sony, in San Francisco , the ads have received a backlash from local graffiti artists who have defaced them or added comments like "Get out of my city," and the word "Fony".

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Tagged with: Streetwear

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